A clever way to make extra cash in the 1970's was to become a beetleboarder. Many companies such as Beetleboards of America would pay owners of Volkswagen beetles a monthly stipend if they allowed their car to be repainted with graphics advertising stereos, soft drinks, blue jeans, and beer. In keeping with VW's image, advertising was geared toward the youth market, and prospective beetleboarders were interviewd to match the driver to the product. A blue jean advertiser, for example, tended to prefer a long-haired driver, while a beer company would choose athletic, clean-cut young men. It is unknown when this practice died out, but some beetleboards were sighted in Los Angeles, CA in the early 1980's.