New Brunswick,
New Jersey is also where
Johnson & Johnson is headquartered.
It's undergone a bit of a renaissance in recent years, but still has some of the issues affecting urban areas in the United States
George Street has many restaurants, shops, bars, etc.
A regional goddamn yuppie chain bar in our area frequently has a special called New Brunswick Scrod. Logic dictates they're talking about the Canada one, but the instinctive reaction is the thought of fish coming from New Brunswick, NJ, and the dish is somewhat less appealing.