Contexts:
pronunciation;
advertising, graphic design;
John 1, Christology

It all depends on how you pronounce the second syllable...

  • If you pronounce it with a long O, you simply have the plural of logo, which is an emblem representing a business or some other organisation
  • However, if you pronounce it with a short O, things get interesting. It becomes the Greek word for word. From here you get all the words ending in -logy. Then, there of course, is logos as in "In the beginning was the Word..."