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Sun Chips are produced by snack industry giant Frito-Lay

Sun Chips are multigrain snacks; not potato chips as one might be led to believe. The were first introduced to test markets in 1990 across Minnesota and Wisconsin. It was the most successful test market in Frito-Lay's history.

In 1991, Original and French Onion flavors were being distributed nationally. Within the first year, they were in the top 15 snack chip brands across the country (US). Sales were over 100M retail. Their new ad campaign featured Carly Simon singing the Beatles "Good Day Sunshine". The tagline: Good things happen when the sun comes out.

In 1992, Harvest Cheddar flavor was instroduced, along with a new tagline: A little sun never tasted so good.