The NME (and, of course, there's now nme.com). The Enemy. Among the oldest of Britain's pop music weeklies. It predates rock and roll, and, like its competitors, it changes personel and personality with every era. "Your" NME will be a lot different from "mine" (sarcastic, obtuse, post-punk, OTT). Famous alumni: Paul Morley, Chrissie Hynde, Simon "I invented postrock" Reynolds, Richard Cook (co-founder of The Wire, an eclectic monthly), et al. Does Cath Carroll count as famous?