"The Quazy Energy Cereal", c'est-à-dire, a morning sugar fix for the little lad or lass. Katie bar the door. Introduced in the mid-60s by Quaker Foods; its mascot was a hyperactive cartoon space alien named Quisp - it was an era of US spacemania - drawn by Jay Ward's Bullwinkle team. We shall forgive them. Quisp was followed by a companion cereal called Quake, with an übermacho cartoon character (named Quake, of course). Quisp and Quake staged, perhaps, the first breakfast cereal feud. There was also, later on I think, Orange Quangaroos. Sometimes we don't know when to stop.

Quisp's voice in the commercials was done by Daws Butler, famous at the time for being the voice of Yogi Bear. The voice of Mother Lode was June Foray, who was also the voice of Rocket J. Squirrel, a.k.a. Rocky.