One of several
slogans used by
Lion Red Beer (a
New Zealand Beer) in their
advertising. Others include "
Sing like no-one's listening", "
Work like you own the company" etc, etc, "
The thirsty Drink Beer, The Hungry Drink Lion Red".
A total
pile of
tripe.
More appropriate advertising would be "Lion Red - Good enough to pour down your
toilet.", and "Lion Red - The
Runt Of The Beer Family."