i think it's an idea that had sprung from mostly good intentions (the ideas of peace and brotherhood during a time of war and civil (ethnic gender) rights protests and expanding beyond the confines of a complacency that was stifling our personal expression), but was misrepresented, co-opted by the mainstream, and turned into a giant frat party on parade. or something like that. you love em, you hate em, you wonder if being vegan means you can't eat cheese.