Nihon(Japan) Electronics Corporation. They make good quality televisions, computers (and monitors to match), toys, gadgets, microchips and, in the past, videogame systems like the TurboGrafx 16/PC Engine and PC Engine FX. Once considered 'cooler' by the Japanese than Sony, partly because of Sony's invention of the Beta videocassette standard, NEC has been losing market share to its rival since Sony's launch of the PlayStation in 1995. Located in Tokyo, Japan.