NEC's attempt at a viable mascot to compete with Nintendo's Mario and Sega's Sonic the Hedgehog on NEC's TurboGrafx 16. Starred in bonk's adventure, bonk's revenge, and in a roundabout way, Air Zonk. He Replaced their previous, lackluster mascot, Keith Courage.
Then Again,, I think whacking people with your head is much less cool than transforming into a giant robot with a lightsaber.