Apple lore is the history of the early days at Apple Computer.

Apple lore is interesting in that no one seems to agree on what happened. Probably the best known piece of Apple lore is how Steve Jobs first saw the GUI on a tour of Xerox PARC. Details, however, diverge from there. Jef Raskin claims that he had, in fact, been working on a GUI at Apple before the tour and told Jobs to go to Xerox to see that this was, in fact, a workable concept. Others claim that there had been no a priori work on the GUI before the tour. Some versions have Apple giving Xerox stock in return for not being sued for using the GUI, others claim that Apple just stole the concept.

This is a good example of how the story of what things were like in the early days of Apple depends greatly upon who you ask.