As far as the company K2, they actually used to be a private company, known as Anthony Industries, DBA (doing business as) K2, ProFlex, and Dana Designs. Having gone public, they're officially known as K2 and have changed the names of their bikes accordingly. The K2 name also appears on some of the Dana backpacks (which, by the way, are no longer all made in the USA). Dana Designs does, however, still make some of the best packs short of completely custom ones, with only Osprey and Gregory being comparable. K2 also manufactures skis, snowboards, inline skates, and micro-scooters (similar to the Razor), among other things.