In my life, I've had many and varied careers. I've never liked doing the same thing for too long. Sometimes I couldn't keep a job to save my life.
But I was really out of my league when I tried my hand at marketing.
I was working at The Coca-Cola Company, designing ever more fanciful hyphens for new designs for cans, bottles, and sports stadiums, when there was an all-hands-on-deck memo from the suits who rarely left their glass-enclosed floors of the headquarters office: the world's sudden preoccupation with obesity had focused on our product, and we needed to do something about it.
I accidentally walked into a brainstorming meeting and opened my…