film. 1990. Directed by Tony Bill
starred Dudley Moore, Paul Reiser J.T. Walsh and Daryl Hannah.

The major idea here is that an advertising executive, Moore, thinks he is going crazy, so he checks himself into an expensive private mental hospital. While there he starts thinking some of the chronic patients are more creative (and less nuts), than his fellow ad buddies. The patients work to create a series of "creative" advertising ideas. Some examples:

"Buy a Porsche, get laid."
"Smoke these, get cancer, who cares?"

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