These words first applied to fish
rising to the bait
on the art of angling
popularized the word rise
in this sense 300 years ago, and the metaphor from fly-fishing became standard English. Just as the fish rises to the bait and is caught
, the person who rises
to the lure of a practical joke becomes the butt of it. From its original meaning of raising a laugh at someone's expense, the expression
has been extended
to include the idea of attracting attention in general -- getting a rise out of a sales prospect, etc.
Hendrickson, R. (1998) QPB Encyclopedia of Word and Phrase Origins. Facts On File, Inc., New York.