In Holland a smart shop is a store that sells a variety of drugs and drug paraphernalia that are often illegal in the rest of the world. There are hundreds of smart shops with names like Conscious Dreams and The Magic Mushroom Gallery scattered around Amsterdam. All of the smart shops sell a range of mushrooms containing psilocybin, a psychadelic drug. Generic substitutes (like Sigra) for brand-name drugs (like Viagara) and herbal substitutes for illegal drugs like ecstasy are also ubiquitious. Some smart shops sell peyote at exorbitant prices ($300/trip). Most sell seeds for homegrowers of marijuana, and I noticed that one smart shop sold illegal (though laws aren't necessarily enforced in Amsterdam) opium seeds. Typically smart shop employees are informative and sharp and they make no effort to try to sell anything. Many smart shops have online catalogs and varying shipping policies.