Where they store all the cliches, tricks, and what have you the media has ever come up with and/or used. As in, "that's the oldest trick in the book".

Some cliches that have made it into "The Book":
"It's quiet... too quiet."
"Don't touch that dial!"
evil overlord
damsel in distress

The irony of the situation is that "the oldest cliche in the book" has itself become a cliche. Isn't learning fun?

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