Big
chests and small
brains became a
popular combination for
men in the early
nineties, as males became
objectified for a change.
Muscle-bound hunks were transformed into the newest
sex symbol archetype: the Himbo.
Brawny model Lucky Vanous shot to stardom by removing his shirt in front of a group of admiring office women in a 1994 Diet Coke commercial. Long-harried Italian muscle-boy and box-of-rocks Fabio posed for the covers of heavy breathing bodice rippers, and David Hasselhoff played a bare-chested lifeguard eternally sucking in his gut on Baywatch, the most watched television show on the planet (although not entirely because of David's assets). In Hollywood, Keanu Reeves's near-mute SWAT-team cop Jack Traven in Speed set the standard.
Personally, I don't believe that George Dubya fits the overall himbo model, he is simply an idiot.