A concept that
large corporations are pushing on
young people, to try to
take advantage of youth's natural
rebellious tendancies and
need to "fit in" with their
peers. This is, of course, an
oxymoron, similar to the
Anarchy Now! buttons in the style of
Netscape Now! or
IE Now! from the
browser wars. "
Be different, just like everyone else"
The sad thing is, quite a few fall for it and think the height of rebellion is to wear the latest Abercrombie and Fitch and Gap clothing while listening to pop music from RIAA-approved artists whose songs further push the message of rebellion by buying mass-market consumer products.