To clairfy the above writeups:
The name "
creme" for the filling is a bit misleading. While it is "
creamy" in the sense of being
fluid, it is much thicker and more
viscous than
cream (going so far as to become solid if chilled sufficiently). It is also slightly grainy and hair-curlingly sugary.
In keeping with the
egg metaphor, the creme layer of the egg is
white on the outside and
yellow in the
centre.
Here's a
map:
____
/ __ \
/ / \ \
| |yy| |
| |yy| |
\ \w_/ /
\_c__/
c = chocolate
w = white sugary goo
y = yellow sugary goo
As for the
mascot, I think they're just merging two popular
Easter symbols: the
Easter Bunny and the
easter egg, which presumably comes from a
chicken. Ironically, they are including elements from an even older tradition, in which Easter was a
fertility festival (one
instantiation is the old
Celtic festival of
Beltaine, now appropriated by the
neopagans). The bunny was originally chosen as a
symbol because of its famed
fecundity, so having it lay the egg (also a fertility symbol) brings the celebration
full circle, as it were.