Carlsberg's most widespread beer is the one that among danes
is known as hof
. Other places it has names like Carlsberg pilsner, lager, beer and so forth. The reason that it is commonly known as hof
, is that on the label it reads "leverandør til det kongelige danske hof" which translated
to english means, "by appointment to the royal
", so "hof
" mean "court
By the 60's
the term was so widely used, that carlsberg put it on its bottle-neck label.
Now the bottle-neck label does no longer read "hof
", just carlsberg, but the term is still known by everybody in Denmark
, so if you go into any bar in Denmark
at say hof
, they will know what to get.