Carlsberg's most widespread beer is the one that among
danes is known as
hof. Other places it has names like Carlsberg pilsner, lager, beer and so forth. The reason that it is commonly known as
hof in
Denmark, is that on the label it reads "leverandør til det kongelige danske hof" which
translated to english means, "by appointment to the
royal danish
court", so "
hof" mean "
court".
By the
60's the term was so widely used, that carlsberg put it on its bottle-neck label.
Now the bottle-neck label does no longer read "
hof", just carlsberg, but the term is still known by everybody in
Denmark, so if you go into any bar in
Denmark at say
hof, they will know what to get.