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A euphamism for acquiring a tan the artificial way - by having a machine bombard your epidermis with ultraviolet radiation.

The name is a riff on the popular product shake 'n bake which allows harried home meal preparers to easily slap a crust on whatever piece of meat they're serving. Replace home meal preparer with fashion monger; crust with tan; and serving with inhabiting and you've got the new meaning!

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