LANCIA, an Italian Automobile manufacturer founded in the year 1906 by Vincenzo Lancia.
The first model, the Alpha, was rolled out in 1907.
In 1909 Vincenzo Lancia expressly forbade his vehicles from taking part officially in any sporting events. He intended to concentrate all the company resources into the design and construction of purely road vehicles. This did not change until 1951 when Gianni Lancia took over.
A majority of the recent vehicle designs were done by Pininfarina and Italdesign. Famous Italian design firms.

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