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Also known as the Manufacturers Suggested Retail Price, or MSRP, The recommended retail price is the price at which a manufacturer suggests the product is sold.

Originally designed to standardize pricing, stating the high RRP of an item going cheap is an oft-used advertising technique, particularly among infomercials. This tactic has been known to cause disquiet in some jurisdictions, where there are legal requirements imposed on companies wishing to advertise that there product is going for (for instance) 50% off RRP if the product has never been sold at RRP at that store, or is rarely sold at the RRP anywhere.

The RRP of a product is often around 30%-50% higher than the product could be purchased wholesale, allowing for the individual retailers to make profit.

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