One of the more thoughtful advertising campaigns going around, which attempts to introduce a traditionally conservative product to a much younger market. Capitalising upon the Australian motorist's time-honoured prejudice towards people who drive Volvos, it depicts other non-Volvo-driving motorists looking envious (in some cases even disguising themselves as the main Volvo-driving character) before ending with the line: "Bloody Volvo drivers... you'll wish you were one too."

And they're right - now I do.

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