A noun, most likely a back-formation from the adjective smarmy. A smarm is a person or thing that demonstrates an unpleasantly and excessively suave or ingratiating manner or speech. Think of the sleazy, self-serving used car salesman stereotype. The difference between being a flake and being a smarm is the acknowledgment of the sleazy party. A flake is usually unaware they are a flake. A smarm knows and doesn't care.

My favorite description of a smarm from the dictionary is this, found in the 1932 Webster's Unabridged on my shelf:

smarm : one who engages in obsequious flattery or buttery praise; an oily sycophantic;
see also: buttery, fulsome, oily, oleaginous, unctuous

That's an old school burn.

a scar faery tells me that smarm can also be used as a verb. Her example:
"There he was, smarming at me like the big smarmy git he is."

I am 50% sure she wasn't talking about me.

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