Owner of the Chocklit Shop in downtown Riverdale. His age has not been said, but since his store has been open since the 50's and once a story is written time remains on a standstill, I'm going to say he's almost sixty. He keeps a tab for his best customer, Jughead Jones, and occassionally kicks him out for not paying up. They have that kind of special Simpsons Moe and Barney relationship.