the concept that, in order for efficiency to rise, it must fall:
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For example, a grocery store plans to expand not only its floor space but also its offerings. However, during the expansion, goods are moved around, and shoppers have trouble finding what they want - and as the "having no price tag dilemma" can attest, the shopper will forgo the product for what they can find.
A businessman can cause a significant loss of revenue and develop severe inefficiency of their resources by not planning with round-about production in mind. If the grocery store owner decides instead to eliminate floor space, this could happen:
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X CRASHANDBURN!
That's probably not what the owner intended - he probably just wanted to save some money.