24/7 is commonly an abbreviation of the phrase "24 hours a day, 7 days a week", which, about 30 years ago, was a clever way for advertisers to say all the time. Today this phrase has become some of the hackneyed tripe spewed forth by the ubiquitous marketers of our so-called culture. In a vain but slightly amusing attempt to kill the use of acronyms and shortcuts in everyday speech, I enjoy mutilating such abbreviations. For example,

FRIEND: So Miles D., did you find Yahoo's customer service helpful?

MILES_D: Oh yeah, they're available 24/7: 24 hours a week, 7 weeks a year.

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