At a recent
meeting, three of the biggest
cattle barons in the
United States accepted an anonymous invitation to a
steak dinner.
After the
meal, all three
complimented the particularly fine
quality of the steak, wondering aloud which of their enterprises had produced the cattle that bore such flavorful cuts of
meat.
Then their
host appeared -- a quiet and unassuming man who explained that he was the
CEO of a
plant-based meat-substitute
startup, and that the "steaks" they had just eaten were 100%
vegan, made entirely from
plants. Not only that, but the production methods they had developed were so efficient that soon these plant-based steaks would be available at half the
cost of real meat.
One of the cattle barons slammed his
fists down and muttered some
curses at this
deception, before
storming out of the room. The second just sat there,
stunned and slack-jawed, staring at the
plate.
The third folded his
arms across his
chest, leaned forward, and asked, "and how can I
invest in your
company?"
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