The arguably
natural capitalistic tendency of the
gradual dumbing-down and
cost-reducing of a
product in
order to make it
available to the
general public; hence increasing the
sales volume and
profits. Originally the term was
coined in the
fashion industry as a way to describe making
cheap goods to quite
literally clothe, "the
asses of the
masses."
Examples of
products which have been
adapted to the
asses of the
masses: