Sorry to spoil the party but there was an exhibition of limited edition prints of all this Andre the Giant stuff.
At the time I worked in an ad agency and I know for a fact that many creative directors of big, nasty, corporate London agencies were invited to the private view by the exhibition's organisers. These creative directors liked the work and bought lots of prints.
While this does tell us something about thirty-something creative directors trying to feel cool by buying into an anti-commercial thing. It also tells us about the commercialism of art. So not only is this work profitable but it seems a large chunk of it is paid for by the same people it attacks. Doh!