I agree with Purvis. The nature of culture should be inherently to
enlighten and to
explore more facets of humanity. Culture gives us
roles, and a
complex harmony of
associations in our daily
lives. This adds
meaning and
richness, if as is said they are authentic.
If the culture is manufactured simply to line someone's pocket, then it is liable to omit those valuable qualities that make culture so great in the first place.
Quality matters, and we must be discrimate as well as open minded. To say there is room in this world for both the deep and the shallow is as true as saying there is a place in this world for racism, or child pornography.
Both of these things are part of what we call "culture" and both are very bad from a quality point of view. We are supposed to evolve towards something that is better, objectively as well as subjectively. That is why Vermeer hangs in the Gallery, and the 2000AD doesn't. Some culture is better than others, and thank goodness for that.