Actually it was popularized on The Daily Show with a special report from Steven Colbert iirc. This was before The Stile Project even existed. I remember because A) He lived with his non-english speaking mother, who Colbert interviewed to the amusement of all and B) During one of his explanations of his devices, it just cut to a picture of a small dog doing back flips while circus music played in the background. Crazy Daily Show. Anything for a laugh.