Call it a philosophy, call it a mantra, call it an excuse for irrational behavior at random intervals...what is boils down to is this:

Why waste your time on doing something halfway when you can do it all the way?

Case in point: "mild salsa." Why does this stuff even exist...?! Mild salsa is what -- tomatoes and onions? I mean honestly -- why bother? You may as well use ketchup. If you don't like spicy stuff, then don't buy salsa in the first place. However, if you're going to make something spicy, then by GOD make it spicy! Live it up! Reach for the real stuff! And if you burn your mouth...well, that's what milk is for. Or better yet, ice cream. Mmmm...

Huh. I'm not sure how I went from disseminating personal philosophy to dreamy thoughts of The Evil That Is Ben & Jerry's Half-Baked, but...there you have it.

PS: I've also been known to apply the above rationale to the value of variety in the field of sexual practices -- but it'll cost ya. ;)