Adding to the corporate wealth of L'Oreal, I purchased and used their "Rouges Romantics" line of red, red, RED hair dye today. L'Oreal tends to be very generous with the amount of developer, toner, and conditioner that they dole out, and are also good about supplying quality gloves for dying that aren't permeable for the dye.

L'Oreal's latest lines of hair dye are Feria and Les Rouges Romantics. They have had Heather Locklear pitching the Preference line for at least a couple years now, and Milla Jovovich and Jennifer Lopez pitch Feria.