70's UK toy similar to the
American GI Joe.
The idea of dolls for boys was a bit revolutionary at the time although this was disguised by the very macho
guns,
tanks and other weapons of war.
The doll evolved over time gaining a hand grip and eagle eyes (The eyes could move).
Over the decades and in light of the peace dividend, the doll has become more tame. He spends his time hang gliding, skiing and diving now. He has also taken steroids having gained considerable more muscle. This later evolution has worried psyhcologists as it encourages young boys to do so as it gives them an unrealistic impression of what 'being a guy' is. Us women have had to put up with such unrealism from Barbie for years now and we can witness more and more eating disorders by girls trying to match her appearance. A similar injection of steroids has been given to the New Star Wars Figures.