A Cambridge, Massachusetts based web consulting firm founded by MIT computer science professor Philip Greenspun. ArsDigita (literally "way of the finger") claims that its empoyees have an average education level equivilient to a Master's degree in computer science from MIT. Ars digita sells tcl/tk based community systems with an Oracle and Netscape server back-end at around one million dollars each. Their projects are essentially implementations of the ArsDigita Community System, an Open Source set of tools they distibute for free. The toolkit is based on Greenspun's well-known photo.net, among the oldest major web-based community systems (founded in 1995). An example of one of their cooler sites is scorecard.org, an EPA pollution report. There is a yellow Ferrari parked in the firm's Central Square parking lot which will go to the first employee to recruit ten new hires.