The Daily Mail is always
morally outraged. It’s the paper that wants to turn back the clock to the “
good old days”.
Founded in 1896, it was originally a broadsheet newspaper. In 1971 it was downsized to the smaller tabloid format in recognition of its audience. According to the Mail’s own website, it is:
“A family paper with strong female readership, it has won many awards for editorial flair, outstanding reporting, design and print quality.”
I would prefer to say that it’s Euroskeptic, conservative, nationalist and whinging. It’s mainly read by grumpy looking female fourtysomethings. It’s the paper that’s always last to get it and first to moan.
It’s published by Associated Newspapers Limited. This company also produces the London Evening Standard and the London Underground’s free newspaper The Metro.