Bof is also the french equivalent of the english expression so so, used to represent a mediocre sentiment.

GOOD USAGE
- Salut, ça va?
(Hi, how are ya doin'?)
- Bof, et toi?
(So so, and you?)

BAD USAGE
- As-tu aimé le film Antitrust?
(Did you enjoy the Antitrust movie?)
- C'était bof
(It was so so)