"do + the = math" was part of the Atari Jaguar's ad campaign, touting its (supposed) 64 Bit ness over the Sega Saturn and Sony PlayStation. Sadly, Bits do not make games, and a lot of the Jag's games were utter feces. By the time the good games started arriving, the Jag had already earned its reputation, and croaked early in the late 90's console wars.