On a recent trip to a home improvement store, I saw about 5 different products that were all knock-offs of the Tap Light which is sold on TV. All of the knock-offs had variations of the As Seen on TV decal that the Tap Lights had on their packages. Some examples I saw were:
- Similar to products seen on TV
- Comparable to products seen on TV
- Almost as seen on TV
Apparently As Seen on TV is important to some focus group somewhere, because marketing departments obviously place a lot of emphasis on it as a way to validate their products to their consumers.