...at least, not as a lot of people use it. Although I understand that language evolves
, and should rightfully be treated as a malleable
tool, this particular misuse of a word never fails to irritate me. The only one which irritates me more is the mispronunciation of 'nuclear'
- but that's a straight error. Anyhow, the probable reason this one annoys me is that it reeks of bizmarketingselfhelpactualizingbuzzwordspeak
. It's usually used in sales presentations or the presentation of 'analyses' whose entire purpose seems to have been the generation of yet another Powerpoint
presentation. Anyhow, please, repeat after me:
Impact is a noun!
The only appropriate use of impact as a verb is, according to Webster1913, to 'drive close together' or to 'wedge tightly' - as in a slow, short-distance movement with the intent of wedging something. A meteor ends its brief trip in an impact; however, it doesn't impact the surface. It strikes it.
Thanks Wintersweet for the noodge!