The most popular kind of
chocolate in
Britain (which incidentally has the highest
chocolate consumption per head of population in the world). British style milk chocolate is made with a
combination of a minimum 20%
cocoa content and 20% minimum
milk content, giving the chocolate a
yummy creamy flavour. This kind of chocolate is also the most popular in
Ireland and in the
Scandinavian countries.
Traditional European milk chocolate has a composition of at least 25% cocoa and 14% milk, resulting in a big argument within the EU as to whether British chocolate could be sold labelled as "milk chocolate" on mainland Europe. Eventually after many years of squabbling and millions of (pounds | euros | dollars) (delete as appropriate) being spent, the Eurocrats decided that British chocolate could be sold abroad if it was labelled as "family milk chocolate"