There is a common belief among some individuals that in order to relieve boredom, depression or a bad day, one must go to the nearest shopping mall and rid themselves of their money as quickly as possible for the shameless acquisition of clothes.
The nett effect of this therapy is that you get this warm, fuzzy feelings deep inside that have replaced the dark dank smouldering ones. Maybe it's a good tradeoff - at least at the end of the day you have something to show for it.
Personally I prefer beer therapy, but all I get to show for it the next day is a hangover and a furry tongue.