Music instantly recognizable for the person or thing it's associated with.

TV shows have them, superheroes on television and in movies have them, presidential candidates try to use one, most commercial stores have some sort of one.

I want one, like Pepsiman's.

When associated with a character in a play or movie, this is called a leitmotif. It's a short but distinctive arrangement used to recall the character. For example, Darth Vader's is The Imperial March.

When used on a TV show, it can serve to briefly explain the show's premise (say the Gilligan's Island theme) or it can be a punchy soundtrack cut to run behind the credits (say Buffy the Vampire Slayer or Melrose Place).

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