Their popularity in Australia can probably be attributed to the rampant advertising that says that sporting legends eat twelve weetbix a day. These things are about 8x5x2 cm in size, and they wonder why kids are getting fat. Well this probably isn't true as weetbix are very healthy, but I find that many a little excessive.

The weetbix challenge is to eat ten or more without any liquid - milk or water. You might think this is easy but these things are fucking sponges. Good luck.