Most obviously, a chain of
grocery stores started by Joe Ukrop in 1937, located only in the
Richmond, Va area but
slowly branching outward.
Ukrop's is not just merely a store, however. It's a state of mind; it's a way of thinking; it's a life philosophy. Ukrop's is the embodiment of pretentious friendliness, as is obvious whenever you enter one of the stores and you're greeted by a huge smile and a "how are y'all doing today?". Ukrop's trains their employees to always be happy, happy, happy. But however much they push your cart for you, and smile, you know it's the worst kind of sticky sweet emotional syrup. Utterly fake.
Ukrop's can also be used as a descriptive word, as in: "In my opinion, A&N is trying to be the Ukrop's of sporting goods stores."
It's really a Richmond thing.