Acronym meaning Data and Survey Handling.
DASH is a complete software package for Unix and Linux geared towards market research. It can be used to:
- Collect data (via a CATI setup or otherwise).
- Direct data entry
- Monitor quota groups and sample
- Work with precoded/open ended questions
- Call management
- Sophisticated analysis of the collected data (whether or not it was collected with DASH)
- Automated data cleaning (a sort of "Does this make sense?" operation)
- Cross-tabulation (create real purty tables that clients look at, but don't understand until you explain it to them)
DASH is quite easy to work with compared to most packages of this nature. You can get a lot of stuff done quickly.
For some unexplainable reason, DASH is used almost exclusively in Canada.